Virtual tours offer several advantages for bars and restaurants, helping them attract customers, improve their online presence, and even streamline operations.
Here are some key benefits:
Enhanced Customer Experience
- Visual Appeal: Virtual tours allow potential customers to experience the ambiance, décor, and layout before stepping foot in the establishment. This can pique interest and help the customer feel more comfortable upon arrival.
- Interactive Engagement: Unlike static photos, virtual tours offer an interactive experience, allowing customers to “walk through” the space, which can increase the time they engage with your online content.
- Seasonal Updates: Virtual tours can be updated seasonally to feature special promotions, décor changes, or new additions, keeping your online presence fresh and engaging.
Virtual Tours Provide Improved Online Visibility
- SEO Boost: A virtual tour can improve your search engine rankings by increasing user engagement metrics such as time-on-page.
- Enhanced Google My Business Profile: Integrating a Google tour with your Google My Business listing can make your profile more complete and appealing, which can positively affect your Google ranking.
- Social Media Engagement: Virtual tours are highly shareable content that can attract a lot of attention on platforms like Facebook, Instagram, and Twitter, driving more traffic to your online platforms.
Better Conversion Rates
- Build Trust: A transparent look at your establishment helps build trust and credibility, making a customer more likely to choose your venue over competitors.
- Decreased Uncertainty: The more information customers have, the easier it is for them to make a decision. Virtual tours help eliminate the uncertainty that may be associated with trying a new place.
Operational Advantages
- Event Planning: Virtual tours can also be a useful tool for event planners to get a sense of the space for parties, corporate events, or special occasions.
- Staff Training: New staff can be introduced to the layout and special features of the establishment via the virtual tour, making the orientation process easier.
By leveraging virtual tours, bars and restaurants not only improve their online customer engagement but also gain a competitive edge in an increasingly digital world.
If you have a bar / pub / restaurant anywhere in the UK and would like to showcase it to potential customers and increase your bookings with a Matterport virtual tour then our Matterport virtual tour company in Manchester would love to hear from you – so contact us today!