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Project Overview
Zeus 360 partnered with Match Hospitality alongside their photography and videography teams to produce a custom, interactive 360° virtual tour of the Ignition Club at the Silverstone Grand Prix. Designed as a high-impact pre-sales tool to sell exclusive VIP Formula 1 hospitality packages for future race seasons, the experience combines spatial navigation with bespoke web development.
To offer prospective corporate clients and VIP guests a true sense of the venue’s atmosphere, Zeus 360 executed a dual-phase capture strategy. The space was scanned out of hours before opening to capture the clean, pristine layout, and then rescanned from identical camera positions during peak race day operations. A custom “Empty vs. Busy” interface toggle was developed, allowing prospective buyers to switch in real-time between the quiet venue architecture and the live, energetic race day atmosphere.
Project Highlights
- Property Type: Exclusive Motorsport VIP Hospitality Lounge & Suite
- Client / Brand: Match Hospitality / Silverstone Circuit
- Location: Silverstone, Northamptonshire
- Tour Technology: Bespoke 360° Virtual Tour
- Features Captured: Custom interactive “Empty vs. Busy” view toggle, dual-phase time-matched spatial capture, premium race day lounge and dining layouts, trackside viewing perspectives, and full integration within Match Hospitality’s multimedia sales team.