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Project Overview
Zeus 360 partnered with Tom Morgan Photography to capture an interactive 3D Matterport virtual tour for Nike at their flagship Birmingham Rise store, located within the Bullring shopping centre. Executed during an out-of-hours evening shoot prior to the grand opening, the spatial scan documents the retail environment in its pristine, fully merchandised state before public launch.
The high-resolution 360° virtual walkthrough gives brand strategists, spatial designers, and corporate stakeholders an immersive digital twin of the flagship retail floor. Completed within a tight pre-launch window, the project provides Nike with an asset for internal review, design archiving, and marketing showcase across their commercial operations.
Project Highlights
- Property Type: Flagship Retail Store & Commercial Space
- Client / Partner: Nike / Tom Morgan Photography
- Location: Bullring, Birmingham, West Midlands
- Tour Technology: Matterport 3D Virtual Tour
- Features Captured: Pre-launch out-of-hours shoot, flagship Bullring retail design, custom visual merchandising, architectural lighting, and full 3D Dollhouse & schematic Floor Plan views.